The TaylorMade Performance Lab At Turnberry

      The TaylorMade Performance Lab at Turnberry in Ayrshire, host of the 2009 Open Champiosnhip, offers a complete and comprehensive TaylorMade clubfitting that's meticulously designed to fit you for TaylorMade clubs with care and precision, helping to optimise your performance with every club in the bag.

      A visit to Turnberry will deliver a tour-calibre fitting experience by allowing you quality, one-on-one time with a TaylorMade Certified Master Clubfitting professional as he conducts a thorough evaluation of your set-up, swing and impact dynamics. Additionally the positive impact that custom-fit TaylorMade equipment can have on your game only serves to make this unique and memorable event that much more rewarding.

      TaylorMade Turnberry Performance Lab

      How does it work?

      Motion Analysis Technology By TaylorMade To Analyse Your Swing
      Critical to the TaylorMade Performance Lab is the MAT-T system (Motion Analysis Technology by TaylorMade), an innovative tool that gathers vital swing data using multiple high-speed cameras and specially designed software. MAT-T distils that information to create a three-dimensional computer-animated swing image that’s viewable from every angle, including from above and below. MAT-T also executes a multitude of calculations and measurements used to create for the player an in-depth set of personal, data-driven recommendations for every club in the bag.

      Trackman To Analyse Your Shots
      TrackMan™ is a high-tech, computer-driven tool that uses Doppler Radar technology to capture and deliver real-time data and graphics, including a 3-D image of your trajectory. TrackMan breaks down the elements of your individual shots and reports on launch angle, spin-rate, smash factor, initial velocity, carry distance, roll, total distance and even altitude. Widely used by TaylorMade’s Tour Staff professionals, TrackMan quickly shines light on the differences between the perception golfers have regarding the quality of their shots and reality.

      TaylorMade Selectfit To Validate Your Recommendation
      The MAT-T system and TrackMan deliver data that, combined, is invaluable to the process of “dialing in” the club and ball specifications that will maximise your distance and accuracy. The TaylorMade SelectFit system gives the TaylorMade Performance Lab staff the power to validate the recommendations of MAT-T and TrackMan immediately. At the heart of TaylorMade SelectFit is a quick-change method developed by TaylorMade’s R&D department to securely yet temporarily attach clubheads to shafts. Dozens of heads of varying characteristics and dozens of shafts of differing make, flex, kickpoint and length can be combined. When you unite those combinations with the multitudes of different launch conditions made possible by TaylorMade’s Flight Control Technology and Movable Weight Technology™, you get thousands of options to choose from.

      How can I book an appointment?

      For additional information and to book your fitting:

      TaylorMade Performance Lab at Turnberry
      Maidens Road
      Ayrshire
      KA26 9LT
      United Kingdom

      Visit tmplabs.com

      Phone: +44 (0) 1655 331235

      E-mail: turnberry@luxurycollection.com

      Click here for a location map