The TaylorMade Performance Lab At Wentworth
The TaylorMade Performance Lab at Wentworth Club in Surrey, home of the European Tour headquarters, offers a complete and comprehensive TaylorMade clubfitting that’s meticulously designed to fit you for TaylorMade clubs with care and precision, helping to optimise your performance with every club in the bag.
Home of the BMW PGA Championship, renowned as the flagship event on the European Tour, a visit to the Wentworth Club will deliver a tour-calibre fitting experience by allowing you quality, one-on-one time with a TaylorMade Certified Master Clubfitting professional as he conducts a thorough evaluation of your set-up, swing and impact dynamics. Additionally the positive impact that custom-fit TaylorMade equipment can have on your game only serves to make this unique and memorable event that much more rewarding.
Commenting on the facility, the 2010 BMW PGA Champion Simon Khan said:
“The TaylorMade Performance Lab for Wentworth is one of the most impressive custom fitting facilities I have seen in golf and you couldn't ask for a better location than the home of the BMW PGA Championship. You cannot underestimate the importance equipment plays in the modern game and now all golfers can benefit from the same fitting technology and processes that are used by Tour players. This will undoubtedly help maximise their potential by getting their equipment set up to their exact specification, which will help improve both distance and accuracy. I would strongly recommend any golfer to go through the process and experience it for themselves."
How does it work?
Motion Analysis Technology By TaylorMade To Analyse Your Swing
Critical to the TaylorMade Performance Lab is the MAT-T system (Motion Analysis Technology by TaylorMade), an innovative tool that gathers vital swing data using multiple high-speed cameras and specially designed software. MAT-T distils that information to create a three-dimensional computer-animated swing image that’s viewable from every angle, including from above and below. MAT-T also executes a multitude of calculations and measurements used to create for the player an in-depth set of personal, data-driven recommendations for every club in the bag.
Trackman To Analyse Your Shots
TrackMan™ is a high-tech, computer-driven tool that uses Doppler Radar technology to capture and deliver real-time data and graphics, including a 3-D image of your trajectory. TrackMan breaks down the elements of your individual shots and reports on launch angle, spin-rate, smash factor, initial velocity, carry distance, roll, total distance and even altitude. Widely used by TaylorMade’s Tour Staff professionals, TrackMan quickly shines light on the differences between the perception golfers have regarding the quality of their shots and reality.
TaylorMade Selectfit To Validate Your Recommendation
The MAT-T system and TrackMan deliver data that, combined, is invaluable to the process of “dialing in” the club and ball specifications that will maximise your distance and accuracy. The TaylorMade SelectFit system gives the TaylorMade Performance Lab staff the power to validate the recommendations of MAT-T and TrackMan immediately. At the heart of TaylorMade SelectFit is a quick-change method developed by TaylorMade’s R&D department to securely yet temporarily attach clubheads to shafts. Dozens of heads of varying characteristics and dozens of shafts of differing make, flex, kickpoint and length can be combined. When you unite those combinations with the multitudes of different launch conditions made possible by TaylorMade’s Flight Control Technology and Movable Weight Technology™, you get thousands of options to choose from.
How can I book an appointment?
The TaylorMade Performance Lab will be open to the public from Tuesday 19th October, and appointments can only be booked through an authorised TaylorMade stockist. Authorised TaylorMade stockists can book appointments by calling +44 (0) 1344 846306. Payment will need to be made up front by debit or credit card & and there is a 48 hour cancellation policy. Wentworth members can book appointments in their pro shop.
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